This article records the agreed approach to collecting Google Reviews, as part of the wider authority-building SEO strategy.
Agreed approach
- Reviews do not need to come only from pupils who have passed.
- Current pupils can provide valuable reviews about the learning experience.
- Reviews should reflect the quality of tuition rather than only successful test outcomes.
- Requesting multiple reviews from the same pupil is discouraged.
Strategy
Collect authentic, varied reviews from different pupils over time, rather than concentrating requests around test passes or repeatedly asking the same pupils. This is a recurring activity, not a one-off task – see the recurring Task tracking this.
See also
- PassLee SEO Strategy (parent strategy)
- Pass Stories Strategy
Review Collection Principles
Agreed operating principles for collecting reviews:
- Never pressure pupils for reviews.
- Make requesting reviews part of the normal customer journey.
- Encourage honest feedback.
- Prioritise long-term consistency over short-term growth.
See the “Google Reviews Prioritised Over Review Quantity Alone” Decision for the reasoning behind this.